Wacky Packages ® & © The Topps Company, Inc. All Rights Reserved
The Annotated Wacky Packages pages aim to document Topps' All-New Series (2004 - present) in contextual depth for fans and collectors:
For information on classic, pre-2004 Wacky Packages stickers, visit the most complete resource on the Web, wackypackages.org.
In February of 2004, Topps announced that it was producing Wacky Packages All-New Series 1, the first new Wacky product from the company in over a decade. Anticipation for the series was high among collectors: by the early 2000s, the Internet had facilitated a community of fans who remembered Wacky Packs from their childhoods and a vast marketplace in which the classic stickers and related merchandise could be purchased and traded.
All-New Series 1 was published in late May 2004. As the name implied, the set consisted of mostly new material (rather than reprints), but it also included some inventory paintings that had been created for an abandoned series in the early 1990s. While some longtime aficionados were put off by the few titles which relied on gross-out humor (i.e. "Baby Poop" and "Struggle"), most fans welcomed and enthusiastically collected the new series, which included 55 base sticker cards, 9 clear vinyl Clings, and 10 temporary Tattoos.
There were no short-printed titles in the base set. It is unclear whether there were multiple printings, but there is no evidence that any changes were made to any aspect of the series in subsequent printings.
Topps apparently received a complaint from Mars, Incorporated about the parodies of its candy products in All-New Series 1: "Scarburst," "Sneakers, " and "Spittles." The 3 Musketeers parody 3 Racketeers that was held back from ANS1 was dropped from ANS2 for this reason. Twits, an ANS2 candidate lampooning Twix, was also abandoned to avoid further complaints from Mars, Inc.
Click on the hyperlinked names (more to come) for additional information about individual titles.
|P1 [ ] Mr. Coffin|
|P2 [ ] Sludgsicle|
|P3 [ ] Coach Motel|
|01 [ ] La Chew||29 [ ] Baby Poop|
|02 [ ] Scrapple||30 [ ] Bling Pup|
|03 [ ] Coldfish||31 [ ] Sneez-It|
|04 [ ] Chimps Ahoy!||32 [ ] Error|
|05 [ ] Sludge Shoppe||33 [ ] Gearios|
|06 [ ] Foot Gushers||34 [ ] Choperation|
|07 [ ] Go-Dirt||35 [ ] Martha Skewered|
|08 [ ] Chimp Stick||36 [ ] Sneakers|
|09 [ ] Hairy Patter||37 [ ] Pus Pop|
|10 [ ] Gutterade||38 [ ] Grand Theft Audio|
|11 [ ] Spittles||39 [ ] Antenmann's|
|12 [ ] Batz||40 [ ] Aquaflush|
|13 [ ] Gravestones||41 [ ] Lice Cakes|
|14 [ ] Mr. Coffin||42 [ ] My Little Phony|
|15 [ ] Lame Boy||43 [ ] Nuttin' Butta|
|16 [ ] Frosted Snakes||44 [ ] Smellio's|
|17 [ ] Macaroni for Geese||45 [ ] Foolgers|
|18 [ ] Fright Castle||46 [ ] Dead Bull|
|19 [ ] Dork||47 [ ] Sludgsicle|
|20 [ ] Mean Cuisine||48 [ ] Sicken McSluggets|
|21 [ ] Zit Kat||49 [ ] Anvil|
|22 [ ] Slop Tarts||50 [ ] Welts|
|23 [ ] Peter Panhandle||51 [ ] Gormel|
|24 [ ] Struggle||52 [ ] Clodlike|
|25 [ ] Who Cares? Bears||53 [ ] Scarburst|
|26 [ ] Obit||54 [ ] Sslips|
|27 [ ] Nutti-Brain||55 [ ] Snots|
|28 [ ] Tix|
|B1 [ ] Asteroids|
|B2 [ ] Coach Motel|
|01 [ ] Gearios||06 [ ] Aquaflush|
|02 [ ] Sneakers||07 [ ] Foolgers|
|03 [ ] Frosted Snakes||08 [ ] Dork|
|04 [ ] Slop Tarts||09 [ ] Chimps Ahoy!|
|05 [ ] Choperation||10 [ ] Go-Dirt|
|01 [ ] Fright Castle||06 [ ] Antenmann's|
|02 [ ] Scrapple||07 [ ] Gutterade|
|03 [ ] Macaroni for Geese||08 [ ] Zit Kat|
|04 [ ] Anvil||09 [ ] Bling Pup|
|05 [ ] Foot Gushers|
|[ ] Gooya|
|[ ] Plop on Pop**|
|[ ] Snot Cakes|
|[ ] Snot Pockets|
|[ ] Swansong Snot Pie|
|[ ] 3 Racketeers|
* See notes about unpublished Wacky Packages
** Title was published in a later series
John Williams - Editor and Writer
Jeff Zapata - Editor, Concept Artist, and Writer
|#||Title||Final Artist||Writer/Concept Artist|
|P1||Mr. Coffin||Tom Bunk||Frank Santopadre/?|
|P3||Coach Motel||Tom Bunk||?|
|01||La Chew||Zina Saunders||Jay Lynch|
|02||Scrapple||Tom Bunk||Jay Lynch|
|03||Cold Fish||Zina Saunders||Jay Lynch|
|04||Chimps Ahoy!||John Pound||Jay Lynch|
|05||Sludge Shoppe||Strephon Taylor||Jay Lynch|
|06||Foot Gushers||Tom Bunk||?|
|07||Go-Dirt||Tom Bunk||Jay Lynch|
|08||Chimp Stick||Tom Bunk||?|
|09||Hairy Patter||John Pound||Jay Lynch|
|10||Gutterade||Tom Bunk||Jay Lynch|
|12||Batz||Tom Bunk||Jay Lynch|
|13||Gravestones||John Pound||Frank Santopadre/?|
|14||Mr. Coffin||Tom Bunk||Frank Santopadre/?|
|15||Lame Boy||John Pound||?|
|16||Frosted Snakes||John Pound||Jay Lynch|
|17||Macaroni for Geese||Tom Bunk||Jay Lynch|
|18||Fright Castle||Tom Bunk||Jay Lynch|
|19||Dork||Tom Bunk||Jay Lynch|
|20||Mean Cuisine||Tom Bunk||?|
|21||Zit Kat||Zina Saunders||Jay Lynch|
|22||Slop Tarts||Strephon Taylor||Jay Lynch|
|23||Peter Panhandle||Tom Bunk||?|
|24||Struggle||Tom Bunk||Jay Lynch|
|25||Who Cares? Bears||John Pound||Jay Lynch|
|27||Nutti-Brain||Tom Bunk||Tom Bunk|
|29||Baby Poop||John Pound||Jay Lynch|
|30||Bling Pup||John Pound||Jay Lynch|
|31||Sneez-It||Tom Bunk||Jay Lynch|
|32||Error||Tom Bunk||Jay Lynch|
|33||Gearios||Zina Saunders||Jay Lynch|
|35||Martha Skewered||Tom Bunk||Jay Lynch|
|36||Sneakers||John Pound||Jay Lynch|
|37||Pus Pop||John Pound||Jay Lynch|
|38||Grand Theft Audio||Tom Bunk||Jay Lynch|
|39||Antenmann's||Zina Saunders||Jay Lynch (1990s rough)|
|40||Aquaflush||Strephon Taylor||Jay Lynch|
|41||Lice Cakes||Tom Bunk||?|
|42||My Little Phony||John Pound||Jay Lynch|
|43||Nuttin' Butta||Tom Bunk||Jay Lynch|
|45||Foolgers||Zina Saunders||Jay Lynch|
|46||Dead Bull||Sean Greathead||?|
|48||Sicken McSluggets||John Pound||Jay Lynch|
|49||Anvil||Tom Bunk||Jay Lynch|
|53||Scarburst||Tom Bunk||Jay Lynch|
|54||Sslips||Tom Bunk||Jay Lynch|
|55||Snots||Tom Bunk||Tom Bunk|
|B1||Asteroids||David Gross||David Gross|
|B2||Coach Motel||Tom Bunk||?|
Promotions for ANS1 included stickers, flyers and other printed advertising; ads on the Web; and a television commercial.
Three promotional stickers were released, appearing in Diamond Comics Previews magazine, in Garbage Pail Kids All-New Series 2 packs, and elsewhere. The promos were the same size as a standard trading card, but the die-cut sticker images were smaller than a typical Wacky to allow for the inclusion of the logo on the front; the borders were a burgundy color rather than white; and the numbers were printed on the backs.
The paintings used to create the three promos were more than 10 years old, having been commissioned for the unpublished 1992 Wacky Packages series.
A four-page preview brochure was distributed in March of 2004. It is likely that this brochure was developed before any new art was finalized, because only images from the unpublished 1990s crop of Wackys were shown.
"Choperation" is shown incomplete on this page, missing much of the text of the final sticker.
The final ANS1 pack was different in many ways from the mock-up shown here.
The "Mean Cuisine" image includes a spelling mistake that was corrected before publication.
The display box mock-up differs from the final; "Plop on Pop" was not in ANS1.
|The ANS1 sell sheet distills elements from the brochure, above.||The February 19, 2004 letter to wholesale hobby distributors|
|This checklist was sent to retailers in February 2004. A number of differences can be found between it and the final ANS1 checklists, including the number of cling titles (originally 15, reduced to 9) and the replacement of several base set titles.|
This flyer was released in April, showing several ANS1 titles that had not been seen to that point.
The second side highlights the magazine inlay stickers campaign.
|Issued to promote the Topps Vault art auctions beginning on June 26, 2004. An auction preview was held June 24-26 in New York City.|
|The inlay sheet of three die-cut stickers was bound into subscription copies of Mad magazine and a number of DC Comics titles.
Several changes were made to the "Fright Castle" image between the release of this promo and the initial printing of ANS1 to appease the White Castle company.
|Designed by trading card distributor Excell Marketing, this display was featured in the card sections in many Target stores. The sheets were marked to be removed by 6/10/04.|
Designed for retailers, the vinyl "cling" sign was meant to be displayed in store windows. The printed side adhered to glass
A photocopied flyer accompanied the sign
While there were many web pages that promoted ANS1, this section concentrates on official Topps web content.
|The Topps Newsletter (Vol. 18, 03/18/04) announced the new series, displaying "Bling Pup" and "Struggle."
The article promises "15 different reusable Clear Cling Vinyl Decals." This was scaled back to 9 for the final release. (See the preliminary checklist for the 15 proposed titles.)
|Topps.com Pop Culture
Topps posted its first preview web page for ANS1 in March 2004.
|Garbage Pail Kids World
Late in 2004, an ad graphic that linked to wackypackages.com appeared on Topps' Garbage Pail Kids official site in a cross-promotion effort. The ad proclaimed "If you like this site, you'll love Wacky Packages."
Collector Greg Grant was the owner of the wackypackages.com domain name when Topps was preparing to launch its official site. Topps traded some original art to Grant in return for the URL, while he kept the wackypackages.org address for his site.
|Topps' initial posting was a simple "coming soon" placeholder page.|
|The official site went live with an interactive "Wacky Mart" theme in early June 2004. The site included simple games for site visitors to play; completing the games allowed visitors to collect points toward downloads such as desktop wallpaper, screensavers, and cut-and-fold Wacky boxes.
Efrain Cintron was responsible for much of the site's background artwork, animation, and game designs.
|"Celebrate the Season with Topps!"
The company promoted ANS1 and other products in a holiday-themed e-mail advertisement dated November 11, 2004.
A 30-second TV commercial for ANS1 ran on the cable channels Nickelodeon, Cartoon Network, Toon Disney, and Discovery Kids in the fall of 2004.
|The flyer which heralded the commercial||A screenshot from the TV ad (thumbnail links to an mpeg movie file on wackypackages.com)|
According to a Topps flyer, the commercial ran again in the New York metro area starting January 10, 2005 on Nickelodeon and Cartoon Network.
ANS1 display boxes were red, featuring a yellow Wacky Packages logo. Boxes sold in both hobby and retail channels held 24 packs. Two "bonus" boxes were produced for the distributors Excell Marketing and Legends, LP; each contained 10 packs, with 1 extra pack and 1 exclusive card.
Pack wrappers were also red with a yellow logo, echoing the pack color scheme of many of the previous "first" series (1973, 1979, 1985). The red tended to appear more rust or orange early in the run. Packs contained 6 cards, with a 1-in-4 packs chance of finding a cling insert, and a 1-in-6 chance of pulling a temporary tattoo.
Shipping cases were brown cardboard with little more than the logo and case codes in black print.
Thanks to Paul Furth for the breakdown of the case, display box, and wrapper codes!
Excell Marketing and Legends, LP offered multiple configurations of rack packs (trading card packs sealed in a clear plastic blister, meant to be hung on a store peg) for ANS1.
The first batch of Wacky Packages Special Edition vending stickers was distributed starting in February 2005 by Vending Supply, Inc. The set, which was intended for sale in sticker vending machines only, consisted of 15 separate card backs with 22 images derived from ANS1. Some of the cards were cut in the shape of the Wacky outline while others were rectangular cards, containing multiple die-cut stickers.
A second series of vending stickers debuted in September 2005. Along with additional images from ANS1, this set contained classic Wacky Packages titles like "Tied" and "Kook-Aid."
None of the ANS1 parodies of products made by Mars, Incorporated—"Scarburst," "Sneakers, " or "Spittles"—have appeared (or will appear) in vending sticker form due to a "cease and desist" request from the company.
|01 [ ] Frosted Snakes|
|02 [ ] Bling Pup|
|03 [ ] Sicken McSluggets|
|04 [ ] Foot Gushers|
|05 [ ] Macaroni for Geese|
|06 [ ] Baby Poop|
|07 [ ] Chimps Ahoy!|
|08 [ ] Lame Boy|
|09 [ ] Gutterade|
|10 [ ] Who Cares? Bears/Lice Cakes/Coldfish|
|11 [ ] Dead Bull/Aquaflush|
|12 [ ] Batz/Sludgsicle|
|13 [ ] Snots/Zit Kat|
|14 [ ] Go-Dirt/Tix|
|15 [ ] Hairy Patter/Pus Pop|
|01 [ ] Head & Boulders|
|02 [ ] Hostile Thinkies|
|03 [ ] Koduck|
|04 [ ] Kook-Aid|
|05 [ ] Mr. Stubble|
|06 [ ] My Little Phony|
|07 [ ] Tied|
|08 [ ] Grand Theft Audio|
|09 [ ] Slop-Tarts|
|10 [ ] Sneez-It|
|11 [ ] Gearios|
|12 [ ] Dork|
|13 [ ] Clodlike|
|14 [ ] Badzooka/Chumps|
|15 [ ] Creep/Life Servers|